26 July 2013

The summer is here!

(Where we explain the Project)


22 July 2013

Fashion Party in Lyon

As you may know if you follow us on social media, we had been invited to take part in a fashion event in Lyon (France) a couple of weeks ago. Sarah Irouche is a popular event organiser in Lyon who loves fashion, and who frequently organises fashion catwalks in this French city. This time, it was a summery "Special Fashion Pool Party" with catwalk, DJ, finger food, cocktails and ... swimming pool! She contacted us a few months ago because she really loved our brand Etrala London and invited us to take part. The event was organised in the unique and popular night club and terrace "Le Pop" in the centre of the city, at the riverside. We spent the whole day organising the catwalk, doing the rehearsal and preparing the models...

The terrace of "Le Pop" ready for the event

16 July 2013

'Get the Look' for men

Hi There! Last Sunday the weather was amazing in London (30º) and we decided to go to Hyde Park for picnic and it was the best option for such a lovely day! And today we want to show you what Emilio (our cofounder) wore to go to the park in style ;-)