30 May 2014

Be different, my friend

Etrala's Scalloped Crop Top has been featured in KOH MAGAZINE as one of the original garments that is different from the rest... 

"Such an original shirt, where is it from? instead of: I have the same blouse, it's from Zara".  

Click here to read the article in full. 

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26 May 2014


"Store your white shirt and invest in a sheer interpretation - smart and sexy"
Net-a-Porter, The Edit. 

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21 May 2014

OVEY Magazine

Our SS14 campaign has been featured in Ovey Magazine

Click here to see the editorial in full. 

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6 May 2014

DIY: Distressed Boyfriend Jeans


Inspired by Emilio's latest jeans purchase, we have been busy up-cycling one of his old pairs by giving them a seriously distressed feel. The look is a major summer trend and one which will take you through the long summer months - prefect for trips to the park and nights out. Easy to accomplish, this DIY trick will make you look and feel good - all you need is a boyfriend with a spare pair of jeans!

Keep it simple with a plain blouse or loose tee
Wear your ripped jeans with heels to go for a more feminine look

Or if you're just chilling, pair your jeans with sneakers

How We Did It

To make the rips get hold of some scissors and tweezers - remember the work is in the detail
so pull out those threads with all you've got!

To see how we went about creating the ripped effect, take a look at Rachellea's YouTube tutorial below and have a go yourself!

The Final Result

The finished effect

Tiny frays are cute so why not revamp the pockets too? 

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